Women Power in the Exhibition Industry

Women Power in the Exhibition Industry

Women Power in the Exhibition Industry

A shoutout to all the women of the Exhibition and Events industry! We salute your contribution to this lovely Industry that we all belong to. It is our effort to encourage more women to be a part of this industry. We need your support and guidance in making this initiative a success.

May we request all the Women of the trade to share their journey thus far with us. We will share the same with the world. Your inspiring journey will surely motivate more women to join the industry. It has been well established that the industry which has more Women Power, becomes more systematic and streamlined.


Women were identified as having soft skills such as good communication skills and empathy. Women are also judged as having strong organizational skills, with the capacity to multi-task. Despite these soft skills, women lag behind men when it comes to networking.

So, do women enjoy equal status in the workplace, or are they lagging behind? As per the latest UFI report on “Women in the Industry”, more than half of the female respondents did not feel treated equally when it comes to salary and career opportunities, and more than one third also felt that they are held back from having more responsibility.

In the research by UFI, most of the respondents felt that the industry would benefit from more female leaders and 61% already see active support for women, although only 49% think that quotas are the way to go. Women, contrarily to men, often have to choose between their career and private life, which is also seen as one of the major negative career factors, with career breaks due to maternity leave (78%) and institutional discrimination (68%).

Dr. Gwen Kaufmann from Deutscher Fachverlag (Germany) who led the project commented, “Women clearly make up the majority of the workforce in the trade fair industry, but they only represent a minority of the leadership. Both men and women agree that women can deliver diversity with a more creative approach when it comes to solving problems, helping the industry to prosper.”

Sonia Thomas, COO at UFI added, “Men and women have different skills and are complementary, so the optimum is a mix of both sexes. We all must consider how to increase female representation at senior level by making the path to the top a little easier for women.”

Share your Journey with us. Write to us at buildmystall@gmail.com

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