Participating in an Exhibition in India – Follow the suggestions!
OK, so you have signed up for an Exhibition Stand in India. The next step is to get the right stand designed & constructed.
Like exhibiting in any other country, better planning leads to better outcomes.
Do keep in mind the following things:
1. Partner with a local stand design & build agency. Check the credibility & track record of the partner before finalizing
2. Prepare a BOQ & sign a formal contract
3. Plan exhibition logistics well in advance
4. Once the stand designs are ready, get them approved by the organizers. Some venues have special design considerations & riggings are normally never allowed
5.Insist on a stand mock-up from your partner
6. The build-up & dismantling times are extremely short for most exhibitions – this needs to be considered in the design
7. Plan for contingencies as the on-site conditions can be very different from other geographies
8.Order show services in advance – ask your local partner to help to speed up the process
9. Involve your local partner while deciding on materials & construction techniques
The above article is written by our Guest Columnist: Mr. Niloy Debnath, CEO, First Rain Exhibits India. Website: www.firstrain.co.in
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