Exhibition Stall Builders -  How to Exploit Digital Marketing platforms?

Exhibition Stall Builders – How to Exploit Digital Marketing platforms?

Exhibition Stall Builders – How to Exploit Digital Marketing platforms?

Ever Wondered What is Digital Marketing? Very Simply put, any type of Marketing Activity / Advertising done through Digital Platforms is called ‘Digital Marketing’. Digital Platforms are Social Media, Web applications, Mobile Applications, Email, Search Engines, Websites.

Conventional methods like Hoardings and Newspaper advertisements are a thing of the past. Look around you, at your peers, you will find 90% of them looking into their smartphones. People are more involved with their gadgets and are spending an increasing number of hours online, making digital marketing more productive. Just think of it this way, Google and Facebook generate more revenue than any traditional media company because they control more eyeballs. That’s why digital marketing matters, it is where the attention is.

Currently, Exhibition Stall Builders use conventional Digital Marketing Platforms like Whatsapp and Facebook predominantly, to promote their business. ‘YOU’ can also use these platforms to generate business.

HOW TO USE WHATSAPP for DIGITAL MARKETING

  1. Get a Whatsapp Business Account, creates credibility.
  2. Talk to colleagues and friends and get yourself added to industry groups.
  3. Share your work images and profile with the various groups.
  4. Be professional and respond to queries on direct messages to the person who has posted the query.
  5. Share information relevant to the group.
  6. DON’T SPAM

HOW TO USE FACEBOOK for DIGITAL MARKETING

  1. Create a Facebook page for your company.
  2. Do add all relevant contact information to the page.
  3. Share your work on the page and ask your client as well friends to LIKE your page.
  4. Join various industry groups thus allowing you to promote your business.
  5. Share your recent work to your page and also various groups.
  6. You can also run a campaign to promote your Facebook page and Website.

Whatsapp group can only accommodate 256 members. So, in order to reach a larger audience, Exhibition Stall Builders have to be a part of many groups at one time. The funny part is that approximately 50% of the members are common, so their message reaches the same people.

WEBSITE as a mode of DIGITAL MARKETING

Industry website can work wonders for your Digital Marketing targets. Websites like BMS provide many advantages over conventional Digital Marketing methods thus the business increases manyfold.
1. You can have a Wider audience base by promoting your business on websites like BMS.
2. Exhibition Stall Builders can create their profiles on the website BMS.
3. Various Exhibitors and Organisers are already a part of the BMS family.
4. Exhibition Stall Builders can showcase their work to the exhibitors directly so that they can promote themselves.
5. BMS has its own social media channels like Facebook Page, Facebook Group, Whatsapp, and Linkedin Page. All Exhibition Stall Builders are promoted by BMS on the various social media channels.
6. Another added advantage is the requirements posted directly by the exhibitors. Stall Builders, shortlisted by the exhibitors can directly quote to them.

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