EXHIBITOR DILEMMA -WHAT MAKES A GREAT FREEBIE AT A TRADE SHOW?
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Just observe how many times have you struggled to decide what the perfect freebie should be at a Trade Show? Trying to make up your mind between a branded notebook (useful) or the latest fitness tracker (cool). Have you tirelessly searched for that unique gift that no-one else on the show floor could possibly offer? Well, search no more and read on.
MATCH IT TO YOUR AUDIENCE
Your whole exhibition execution needs to be relevant for your audience in a way that they are motivated to do business with you. You may be inclined to think that a beautifully decorated cup-cake might be a nice gift. What does it leave the audience with after the show to help convince them to do business with you? As a Cupcake maker, a free cupcake will work wonders for your visitors, though. Truck shaped branded USB sticks work great for a Logistic Company. Try to think of a gift that will be functional and adds value to the visitors, days after they leave the show. It should also be relevant to what you do and makes sense of your product or service.
STAND OUT – MAKE IT DIFFERENT
Identifying which visitors are of most use to you and investing the majority of your time and effort in them is the best ROI of a trade show. It is advised that you plan different giveaways for the different categories of people who visit you. Visitors can be broadly classified into these 3 categories: Contacts, Leads and Prospects. We at Buildmystall.com, apart from connecting Global Exhibitors to Expert Stall Builders are very soon bringing you the service of Leads Capture through our DIGITAL REGISTRATION SERVICE – SWIFTIN
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