Packaging is no longer a reference to a box or a carton, but rather to a coordinated system of preparing goods for safe, cost-effective, and efficient movement throughout the whole supply chain that eventually leads to maximizing consumer value, sales, and hence profits. The ever-evolving global pharmaceutical packaging industry holds a market size of around $95 – $97 billion. This market is expected to witness a notable growth with a healthy CAGR of 6% to 7% in the coming years, owing to the increased R&D, new innovations in packaging materials, growth in generic market & rise in the trend of contract packaging. The brand matters and the companies need to protect it. They have worked hard to build the customers trust and loyalty. This industry is in a constant battle against counterfeiting & is thriving hard towards its Brand Protection.