$5 Trillion Economy – Contribution of the Exhibition Industry
India is growing exponentially and set to become a $5 trillion economy by 2025. We are seeing an increased interest by international companies wanting to participate in exhibitions in India.
My 2 cents to help make your India exhibition participation successful :
* Plan early – Things take time in India
* Appoint a local exhibit partner who understands the market, and knows how to get things done
* Get a native speaker as hostess for hosting or product demonstrations
* Share knowledge and demonstrate your thought leadership – Indians want to know the latest advancements globally
* Plan some giveaways or sweepstakes – these are crowd pullers. Make sure you plan your stall design to accommodate this
* Be aware of freeloaders – train the booth staff on how to handle those
* Be persistent with your post-event follow up – WhatsApp is a great way to nurture leads
In India, personal one-to-one relationships matter – find a way of establishing those after the event.
In the next post, I will share a few thoughts on key booth design considerations for India exhibitions. Stay tuned!
Guest Columnist: Mr. Niloy Debnath, CEO, First Rain Exhibits India. Website: www.firstrain.co.in
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